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ECRU New York is curating content daily to help you move through these uncharted waters, professionally and personally. Access NowAccess NowECRU New York is curating content daily to help you move through these uncharted waters, professionally and personally. Access Now
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No Parabens
No Parabens
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No Peroxide
No Peroxide
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No Ammonia
No Ammonia
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No Heat
No Heat
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No Off-Tones
No Off-Tones
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Vegan
Vegan
Luxe Gloss® TRANSLUCENT
COLORTRANSLUCENT COLORLuxe Gloss® TRANSLUCENT COLOR
Where beauty meets technologyWhere beauty meets technology
CHROMAZONETM COLOR PROTECTION COLOR PROTECTION CHROMAZONETM COLOR PROTECTION
Beautiful translucent hair gloss in minutes.Beautiful translucent hair gloss in minutes.
50% more hair color protection.50% more hair color protection.
3X prolonged antioxidant activity.3X prolonged antioxidant activity.
Miraculously transforms the look and feel of hair.Miraculously transforms the look and feel of hair.
Intense glass-like shine.Intense glass-like shine.
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CALLING ALL MODELS
Where beauty meets technologyWhere beauty meets technology
CHROMAZONE™ Color protection Color protection CHROMAZONE™ Color protection
Locks in hair color Locks in hair color
Extraordinary results in preventing hair color fadingExtraordinary results in preventing hair color fading
50% more hair color protection50% more hair color protection
3X prolonged antioxidant activity3X prolonged antioxidant activity
Forms a liposome-based protectant on &
into hair for powerful protectionForms a liposome-based protectant on & into hair for powerful protection
Its unique blend of natural ingredients work together to nourish, protect and
transform your hair while providing vibrant color.Its unique blend of natural ingredients work together to nourish, protect and transform your hair while providing vibrant color.
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Provitamin B5Seals in Moisture to prevent dry Hair and scalp while enhancing shine and pliabilityProvitamin B5Seals in Moisture to prevent dry Hair and scalp while enhancing shine and pliability
Provitamin B5Seals in Moisture to prevent dry Hair and scalp while enhancing shine and pliability -
Shea ButterContains Vitamins A+E with essential fatty acids. Excellent moisturizer that repairs split, damaged endsShea ButterContains Vitamins A+E with essential fatty acids. Excellent moisturizer that repairs split, damaged ends
Shea ButterContains Vitamins A+E with essential fatty acids. Excellent moisturizer that repairs split, damaged ends -
Vitamin FRich in linoleic acid (Omega 6) conditions, strengthening the scalp skin barrier and hair fiberVitamin FRich in linoleic acid (Omega 6) conditions, strengthening the scalp skin barrier and hair fiber
Vitamin FRich in linoleic acid (Omega 6) conditions, strengthening the scalp skin barrier and hair fiber -
Macadamia OilNon-greasy oil has anti-frizz, detangling and moisturizing benefits adding high shine and vitality to hairMacadamia OilNon-greasy oil has anti-frizz, detangling and moisturizing benefits adding high shine and vitality to hair
Macadamia OilNon-greasy oil has anti-frizz, detangling and moisturizing benefits adding high shine and vitality to hair
You never have to sacrifice the health of your hair for beautiful color.
You can have both!You never have to sacrifice the health of your hair for beautiful color. You can have both!
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Don’t see your shade? Customize your color at home or visit your salonCustomize your color at home or visit your salonDon’t see your shade? Customize your color at home or visit your salon
Application is easy. What you see is what you get. Application is easy. What you see is what you get.
Start off with equal parts.Like it? Maybe not there yet? Start off with equal parts.Like it? Maybe not there yet?
Simply add the intermixing color till you see what you want. Simply add the intermixing color till you see what you want.
Remember these are perfectly balanced pigments that reduce the risk of off tones. Remember these are perfectly balanced pigments that reduce the risk of off tones.
PRO Tip: When mixing COFFEE use a smaller ratio of coffee to your intermixing color. PRO Tip: When mixing COFFEE use a smaller ratio of coffee to your intermixing color.
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Discover as we create and share our storyDiscover as we create and share our story
